Paints and varnishes retail

The paints and coatings retail segment encompasses the sale of paints, coatings, and complementary painting supplies to private and commercial end customers via brick-and-mortar and online retail channels. The market is currently characterized by generally subdued demand, the strong presence of DIY stores, and rising expectations for expert advice and easy product selection. At the same time, more sustainable and low-emission products, digital guidance tools, and project-based shopping experiences are gaining in importance. Retailers in this sector must therefore convincingly combine product range, availability, quality of advice, and clear customer guidance. This ensures that the segment remains central to renovation, modernization, and customer-focused solutions for design and surface protection.