Motorcycle manufacturer

The motorcycle manufacturer segment includes companies that develop, produce, and sell motorcycles for a variety of applications. Current industry trends show increased demand for smaller, affordable motorcycles in the A2 license class, such as the Aprilia 457, BMW Concept F450 GS, KTM 390, and Suzuki DR-Z 4. Electromobility is also gaining momentum, with new models such as the Can-Am Pulse and Origin scheduled for market launch in 2025. Challenges include adapting to new emissions standards, such as Euro 5+, and the need to appeal to younger target groups with modern, affordable motorcycles. This sector offers potential for growth through adaptation to new market conditions and technological developments.