Horticultural supplies distribution

The distribution of horticultural supplies encompasses the sale of products for care, cultivation, irrigation, plant protection, substrates, technology, and equipment in both the hobby and professional markets. This segment is currently characterized by more price-sensitive demand, growing requirements for more sustainable products, and the need for clear product range and sales expertise. At the same time, omnichannel sales models via specialist retailers, garden centers, DIY stores, and digital channels are gaining importance. Issues such as availability, advice, and a suitable focus on seasonal needs remain crucial. This ensures the segment's continued importance, as it combines supply, product access, and marketable solutions for both private and commercial gardening applications.