Dog breeding

Dog breeding encompasses the planned breeding, raising, and marketing of dogs for families, working purposes, sports, or specialized applications. This sector is increasingly under pressure due to stricter requirements regarding animal welfare, preventative healthcare, documentation, and traceable origins. Genetic health, responsible breeding practices, and complete identification and traceability, including in online sales, are particularly relevant today. At the same time, expectations for transparency towards buyers and a clear distinction from illegal or disreputable trading practices are growing. Therefore, the sector will only remain viable in the long term if quality, responsibility, and animal welfare are credibly combined.