Bakery Firms

Bakeries produce and sell baked goods such as bread, rolls, and pastries. Current challenges include rising energy and raw material costs, which increase production costs. Furthermore, a shortage of skilled workers and increasing competition from discounters and supermarkets are complicating their market position. Consumers are increasingly placing value on healthy, regional, and sustainable products, which requires adjustments to the product range. Trends such as the digitalization of production and sales processes, the introduction of online ordering systems, and the development of vegan and gluten-free baked goods are shaping the industry. These developments aim to increase efficiency and meet changing customer needs.